Xiaomi discontinuing mi branding clarification: Xiaomi has given good news! Xiaomi discontinuing mi branding replacing with xiaomi what company has to say about it know all about it
Chinese company Xiaomi has spread its business very fast in the world and this is the reason that recently the company has left behind giants like Samsung and Apple. Xiaomi’s portfolio includes products from smartphones, laptops, power banks, smartwatches, TVs, washing machines to smart fans and cookers. Recently there was news that the company is discontinuing its Mi branding and now smartphones will not be launched with this branding. But the company has now issued a statement giving clarity on the matter.
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Xiaomi spokesperson has given his statement regarding discontinuing the Mi branding. According to the statement, from the third quarter of 2021, Xiaomi’s product series Mi will be renamed as Xiaomi. This change will change the image of Xiaomi brand and its products in the minds of the people and will strengthen the common identity of Xiaomi’s brand across the world. It may take some time for this change to take effect across all markets.
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The company further said that with the launch of the new brand identity, two different product series will now come under the parent company i.e. Xiaomi. Xiaomi products come with new and innovative technology and offer a premium experience. In Redmi’s products, where big innovative products are available at an affordable price and they are specially made keeping in mind the youth.
The spokesperson said that the upcoming products under the names Xiaomi and Redmi will also be applicable to our ecosystem and IoT products in the coming times.
It is worth noting that the Mi branding was launched 10 years ago. Apart from Mi, Poco and Redmi also launch products under sub-brands. However, products will continue to be launched in both these sub-brands for the time being.
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