‘The Batman’ kicks off with blockbuster ticket sales

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‘The Batman’ kicks off with blockbuster ticket sales

“The Batman” earned a blockbuster of $128.5 million in theaters across the United States and Canada over the weekend, showcasing the staying power of one of Hollywood’s most worked-up superheroes and studios with film release patterns. For the experiment – the hope of cinema owners – was abolished.

“It’s an excellent start,” said film consultant David A. Gross, who published a subscription newsletter on box office numbers. “Keeping these series fresh — moving characters forward, maintaining the quality of storytelling, adding new worlds, new antagonists, new set pieces — is as tough as any creative challenge in the business.”

The first full-length Batman movie came out in 1966. “The Batman”, starring Robert Pattinson and Zoe Kravitz and directed by Matt Reeves, is the 14th installment of the Batman universe, including animated entries. It would go on to spawn several sequels and spinoffs, including a series for the HBO Max streaming service that focused on the villainous Penguin, now played by Colin Farrell.

By successfully rolling out “The Batman”, which received positive reviews, senior executives at Warner Bros., including Toby Emmerich, president, and Walter Hamada, president of DC Films, cemented their position at a crucial moment: Warner Bros. . To be acquired by Discovery Communications. Warner’s recent film slate includes clunkers like “Space Jam: A New Legacy” and “The Matrix: Resurrection.”

Overseas, “The Batman,” which has a run time of nearly three hours, collected an additional $120 million from 30,559 screens in 74 markets, according to comScore, which compiles box office data.

At the domestic box office, “The Batman” benefited from an unconventional pricing decision by AMC Entertainment, the No. 1 theater chain, and some competitors. In a break from standard practice, he charged almost $1 more for standard “Batman” tickets than for other films running in the same theater at the same time. Theaters have long wanted to move to this practice, which is known as variable pricing and is based on basic supply and demand. But they are worried about scaring off price-sensitive customers.

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(“Eventually there’s going to be a price variation,” director Steven Spielberg predicted at a Future Cinema event in 2013. “You’re going to have to pay $25 to see the next ‘Iron Man.’ And you’re probably ‘Lincoln. ‘ You only have to pay $7 to watch.”)

“The Batman”, which cost an estimated $200 million to make, excluding marketing costs, marks Warner’s return to exclusive theatrical distribution, which last year managed to release the films simultaneously in theaters and on HBO Max. had spent. The studio pointed to the coronavirus pandemic as the reason for that controversial policy; It was designed as much to promote HBO Max, which was struggling at the time. Going forward, Warner has promised to release its biggest films – including four more superhero films – in the coming months, with an old-fashioned “window” of 45 days for special theatrical drama.

For the next few weeks, Hollywood’s theatrical release calendar remains sparse. After that, a steady stream of big-budget movies will start hitting theaters for the first time in two years. “The Lost City” (Paramount), starring Sandra Bullock and Channing Tatum, is scheduled for March 25 along with “Morbius” (Sony), “Sonic the Hedgehog 2” (Paramount), “Fantastic Beasts: The Secrets of Dumbledore.” Warner) and “Doctor Strange in the Multiverse of Madness” (Disney).

Last week, AMC’s Colors chief executive, Adam Aron, told analysts on a quarterly conference call that the film is finally ready to bounce back from the pandemic and cited these dramatic features and others as evidence.

“There is so much conventional wisdom that cinemas cannot coexist and thrive in the world of streaming,” he said. “What is the weight of cow dung?”

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