Preparation for the entry of G5 in the US market
The company is taking this step keeping in mind the large number of overseas Indians and people of Indian origin living there.
ZEE5 said in a statement that the platform (streaming platform) is currently in beta testing phase in the US market.
According to the statement, “America is the last and biggest start for the G5. Through this, the company is setting the stage for rapid growth in the market with the 5.4 million Indian audiences residing there, who have a deep cultural and linguistic connect with this content.”
The G5 will officially announce its launch in the US on June 22. It will take place in a virtual event where its platform and program content will be unveiled.
#Preparation #entry #market