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No Ikea Shelves, No Lewis: The Western Retail Exodus From Russia Continues

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No Ikea Shelves, No Lewis: The Western Retail Exodus From Russia Continues

Ms Townsend said luxury brands could also panic about sales in Russia because, increasingly, many of the country’s wealthiest people were under sanctions.

“Usually, when you go to spend a lot of money on a very expensive luxury brand, you don’t expect the store to take your passport and see if you are on the sanctions list,” she said. “If they do that, they could lose customers.”

The escalating crisis coincided with a series of fashion shows in Milan and Paris this month, events not so long ago, with young wives of oligarchs heavily populated in the front rows, lauded as influencers Gone and proved to be catnip for photographers.

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Now almost all luxury executives have been quick to say that their main concern was for their employees in Russia, and not to condemn the actions of the Russian government, although over the past week, the designers almost refrained from commenting. Universally gone – and publicly – his support for peace in the form of a voice-over on the show or addendum to his show notes.

Most major retailers and brands, including Ikea and Apple, have announced donations to help Ukrainians evacuated from their homes by the conflict. At the Givenchy show, a note left on each seat said the brand had donated to the Ukrainian Red Cross and offered guests a QR code to donate as well. In Stella McCartney, the show notes that the brand was “dedicated to those affected by the war in Ukraine”, and that it had donated to Emergency Crisis Aid for Ukrainians.

Both brands are owned by LVMH, although the biggest runway statement was made by Balenciaga, which is owned by Kering, and where each seat featured a giant T-shirt in the colors of the Ukrainian flag, as well as a personalized statement was also given. Designer, Demna, who fled to Georgia as a child. Salma Hayek Pinault immediately put on her T-shirt and her husband, Kering’s chief executive, François-Henri Pinault, draped them over his shoulders. The show itself, which featured models wading through a snowstorm holding garbage bags, was the only show to directly confront the plight of refugees. There was some criticism of the designer on social media, however, ultimately, for dramatizing the devastation of war in a commercial context.

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