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Facebook Will Make You Love Reels

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Facebook Will Make You Love Reels

This article is part of the On Tech newsletter. Here . is a collection of last column,

Facebook is going to make you love its short video format, called Reel, whether you like it or not.

Bite-sized and repeatable videos debuted on Instagram in 2020 as an outright copy of TikTok, the hottest app then and now. If you haven’t noticed the reels yet, you will soon.

Facebook and Instagram’s parent company Meta said this week that it would feature the reels in more places in its apps. The reel is also taking up Prime Real Estate at the top of the screen when people open the Facebook app. Maybe soon we’ll see reels of old cars listed on Facebook’s version of Craigslist.

Moving the reels in our eye-holes is a little sad, a little spectacular — and well worth watching as a test of Facebook’s ability to establish itself in continued popularity. The leverage to success is not how major companies win — and this has worked for Facebook before — but it’s also how major companies lose.

Facebook may be the most interesting technology story to watch in 2022. The company may be in the last days of the empire or may be about to reinvent itself and become more popular and prosperous.

We might not like to admit it, but Facebook’s fate and its strategies affect all of us. This company’s choices about which features should be prioritized affect how billions of people interact, the way businesses reach their customers and the look and feel of the rest of the Internet.

The reels are an essential part of Facebook’s strategy to allay the worst fears about the company losing its appeal to young people and shrinking into irrelevance. Facebook wants some of that TikTok coolness, and has built its own version of that app for Instagram.

It’s not clear if the reels are a particularly effective mimic of TikTok, but that doesn’t matter.

Facebook says reels are on the rise and people using its app are increasing the time they spend with videos more than almost anything else. The company expanded the reels from Instagram to the Facebook app, and now in more countries in those apps and more spots. The company is also experimenting with financial incentives to force more professional Internet entertainers to reel.

We really can’t know for sure how popular the reels are and why. Are people liking reels because they like them, or because they’re right? There, Google recently said that videos from its version of TikTok, YouTube Shorts, get 15 billion views every day. The numbers are so big that I didn’t believe it at first, but should have been. Google has billions of users, and it’s a valuable asset to attract attention to new things.

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Facebook’s versions of TikTok, Zoom, or Nextdoor may not be great, but the company has plenty of ways to try it out to the billions of people using its apps. The company can see what people like and don’t like, tinker with and keep improving a new product — and inevitable — until it catches on.

What Facebook did about five years ago with Stories is an imitation of the most popular feature on Snapchat. Facebook experimented with videos and photos chronicling people’s days on Instagram and making them a staple in the company’s apps, and then they won.

The playbook for the reels seems almost identical, and Facebook executives have essentially told investors: Hey, we got hold of Stories and we’ll do it with the reels too. It’s not foolproof for Facebook to put its forces behind new products. This is also not the company’s first attempt to copy Tiktok.

Following the lead of other tech companies doesn’t make Facebook seem inventive, though that doesn’t matter. The history of Silicon Valley is marked by companies that didn’t necessarily make the first or best product but made it the biggest.

But the recent rise of young companies like TikTok and e-commerce star Shopify could be proof that inventors can take advantage of upstart tech superpowers.

That’s what makes Facebook so compelling to watch. A Big Tech superpower can put all its might on staying on top, or it can wither before us.


tip of the week

Brian X ChenoThe consumer technology columnist for The New York Times has useful ways to lower your electric bill—and maybe even force yourself to stop mindlessly surfing on your laptop.

For a recent column, I tested energy-saving technology to fight rising gas and electricity bills. I concluded that devices like the Nest Thermostat were useful, but did less than just old-school improvements to cut my home’s energy bill, such as installing proper insulation and sealing air leaks.

Still, doing everything you can to avoid wasting energy is worthwhile. One way to make this easier is to set a schedule for turning off electrical appliances at home so they consume less electricity.

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Some people believe that putting a computer into sleep mode saves more power than turning it off because of the amount of energy needed to turn it back on. But it’s a myth: If you’re not going to use it for more than two hours, the Department of Energy recommends turning off the device.

Here’s how to do it on a Mac computer, Windows PC, and with a light switch.

  • On a Mac, you can program the computer to shut down at a certain time each day. I try to get out of work until dinner time, so I opened the computer’s System Preferences app, found the option for “Energy Saver,” and then clicked “Battery” and “Schedule.” There, I checked the box to turn off my computer every day at 6 pm

  • To schedule the lights to go off, you can purchase an Internet-connected lighting product such as TP-Link’s Kasa Smart Light Switch. TP-Link’s app has settings for turning the lights on and off every few hours.

  • New weapons of war: As Russia prepared to attack Ukraine, the cyber attack took the websites of some Ukrainian government agencies and banks offline. researcher too said That they discovered malicious software that wipes data on hundreds of computers in Ukraine.

    Connected: Russian companies may be able to use cryptocurrencies such as bitcoin to bypass international sanctions on financial transactions intended to punish Russia for its invasion of Ukraine, my colleagues Emily Flitter and David Yaffe-Belny report. Also, the cryptocurrency prices were falling on Thursday. When the world is volatile, investors tend to sell high-risk assets.

  • “Everything that is uncomfortable and potentially harmful that happens on the Internet can feel a lot more powerful in virtual reality,” Bloomberg News writer Naomi Nix said after a harrowing encounter using Facebook’s Quest virtual reality headset.

  • Soccer teams call in nerds: My colleague Rory Smith writes that the quiet hiring of a data scientist by a German football team suggests that the game is adopting data analysis to assess players’ skills.

It is painful to see the war in Ukraine resolved. If you’re in need of a dose of joy, especially today, may I recommend checking out these stunning photos of the pug celebrity noodle wearing colorful sweaters. They’re from a few months ago, but I’m fine with that.


#Facebook #Love #Reels

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