Axios wants us to read everything in bullet points

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Axios wants us to read everything in bullet points

“We want to be there first,” he said.

In December 2020, Axios bought The Charlotte Agenda, a profitable newspaper, for close to $5 million. Using this as a model, Axios has introduced the newsletter format in 14 cities including Atlanta; Charlotte, NC; Nashville; and Philadelphia. It plans to expand to 11 more by the summer.

Axios editor-in-chief Sarah Kehoulani Goo said that two local journalists were hired to run a daily newspaper in each city, which is a mix of original reporting and articles from other outlets. (The company recently hired New York Times deputy national editor Jamie Stockwell to oversee Axios Local.)

“We saw that succeed from a journalistic standpoint sooner than we expected – we saw higher open rates,” Ms. Gu said.

As advertising revenue from local sites grows, some cities are getting a third reporter. Axios Local generated nearly $5 million in revenue last year and has 700,000 customers in 14 cities, a spokesperson said.

Evan Smith, chief executive officer of The Texas Tribune, a nonprofit founded in 2009 in Austin, said he was an early customer of Axios Austin and reads it every day. “I’m pulling for them,” he said, but added: “Can you adequately cover America’s largest cities—which is more in Texas than in any other state—with two or three journalists. with?”

Mr. Vandehei said Axios was first making sure that its model for local coverage was sustainable and could work at scale.

“We are trying to think about how we can do this in every community in America,” Mr. Vandehei said.

Jordan Zaslav, general manager of Axios headquarters, said the company continued to hear from readers who wanted to use its newsletter format at their workplaces so that more people could read internal emails.

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