Apple revamped its iPad lineup as its annual product event kicks off.
Apple on Tuesday introduced a new version of its entry-level $300 iPad with a 10.2-inch screen.
At its annual product event, which the company holds to set the stage for its holiday sales, the iPad was the first gadget to be displayed. The new tablet emphasizes video calls, a popular use for devices during the pandemic. The new version includes improved cameras and specialized software to make video calls more enjoyable by detecting people and automatically following their movements.
Apple also updated the iPad mini, its smaller $500 tablet, giving it a new design and bigger, brighter screen. This now includes flat edges, matching the aesthetic of the new iPhones, and the home button was removed to make more room for the 8.3-inch display.
The new tablets join the already crowded iPad portfolio. The company now offers five models of the iPad in various screen sizes with prices ranging from $300 to $2,400.
The iPad has been Apple’s fastest-growing product segment over the past 12 months, as more people bought the device while working, learning and socializing from home during the pandemic. Apple earned $30.4 billion from iPad sales in the 12 months ended June 30, up 41 percent from the same period a year ago.
jack out Contributed to reporting.
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