Apple has to work harder now

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Apple has to work harder now

If Apple were a person, it wouldn’t be the type who would run to catch a flight and walk to the gate in flop sweat. The apple will be calm, calm and motionless. Trying hard is not good.

But now the company has to struggle to please us granular consumers. What does the effort look like for Apple? It’s an explosion of product options.

Before he was Apple’s top executive, Tim Cook bragged more than a decade ago that all of the company’s products could fit on one table. He said Apple focused on doing very few things exceptionally well. No flop sweat.

Today, Apple is selling eight different models of the iPhone, including versions released over the years. The company offers 10 different Mac computers and five iPad versions. It also sells TV gadgets, wristwatches, fitness and music software, home speakers, several models of headphones, etc.

In a pre-recorded video presentation on Tuesday, Apple will discuss updated versions of some of its product lineups that no longer fit the common table. Apple now needs a UN Security Council table to hold it all.

Apple’s change in YES, MORE, is another sign of technology’s transformation from occupying a monotonous niche to providing essential but common consumer products like cars or breakfast cereals. Manufacturers offer a slew of options to satisfy any of our potential desires and to catch the eye of buyers.

Complexity is a sign that a company may no longer take its customers lightly. We have to work hard to win.

The same thing happened with Ford. Henry Ford has an old line that a customer can have any color of the car he wants “as long as it’s black.” Limited choice was a necessity when assembly line production was still new, but the Quip also showed the power that early Ford Motor Company had over customers. Cars were a novelty, and people took whatever they could get.

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We know that consumer products are no longer like that. Today at Ford, you can choose from eight truck models, including a Ford F-150 XLT, an F-150 Lariat, an F-150 King Ranch, an F-150 Platinum, and an F-150 Tremor. Black certainly isn’t the only option.

More options are great, but they can also be overwhelming. I’m sure some new car buyers have a hard time choosing among those Ford trucks. A while back I considered buying an Apple TV streaming gadget, and it took some time to figure out the differences between the options the company was selling. I didn’t buy anything.

A side note: Maybe we don’t need Apple product infomercials like the ones on Tuesdays?

These staged presentations dedicated to what feels like the 32nd edition of the iPad made a bit more sense when the technology was limited to a shiny thing in a box, intended mostly for the 1 cent die-hard. But now technology is everything and is for everyone. And increasingly, it’s most useful when we don’t notice it all. This includes that smart software that prompts us to read only important emails or spot a faulty factory assembly line before it goes bad.

rant over. I have to say that making choices is mostly good for us. But it’s also weird for Apple. The company is a genius at product segmentation, marketing and pricing strategies, but behaves as if it just makes awesome products and — oh, where did these huge piles of cash come from? No one wants to be try-hard.

Apple has managed to preserve an image of being exclusive and cool while selling one of the most widely used items on the planet. Smartphones and many other technologies are extremely useful necessities in our lives and absolutely Simple, It’s a long time to stop treating the companies behind you like magicians.

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Apple now has almost the same range of product options that Cheerios does. That should give the company little revelation.

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