amazon asian paints tata tea wins kantar’s ranking
In the latest report by consulting firm Kantar, these companies have been chosen as the top in different categories. In the technology space, Amazon is followed by Zomato, YouTube and Google and Swiggy.
Tata Tea tops the category of daily use goods companies (FMCG). It is followed by Surf Excel, Taj Mahal, Parachute & Maggi (jointly fourth) and Britannia.
Asian Paints is the leader in the non-daily-use (non-FMCG) category. It is followed by Samsung and Jio jointly at second place, MRF at third, Tata Housing at fourth and Airtel at fifth.
Kantar’s brand database for the year 2020-21 is based on an analysis of 418 brands. This is based on a survey conducted among 12,000 people.
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